Good job!

For more affirmation that you are spot on, read “What’s a Friend Worth” in this week’s issue of BUSINESS WEEK(one of the last print periodicals I still read.) Corporations are paying huge money to social science/marketing companies that track interconnected relationships, to learn which networks and blogs connect like-minded people. Why, then, would they financially ignore the value of the bloggers who write the content that draws the readers?

Writing is the tool that moves information and makes connections. It’s hugely valuable.

You rock. Stand up for your value.

Speaking as someone who’s on the corporate/marketing side of the equation, I think you’ve really encapsulated the changing mood of everyone involved in “blogger outreach” for companies like General Mills.

I think there will always be a need for case studies that quote traffic stats and such, otherwise a large chunk of old-schoolers will simply never give us the resources we need to make these projects more rewarding for both sides.

But I think the onus is also on us in marketing/PR/whatever to explain to corporations that this isn’t about exploiting popular bloggers for free coverage. It’s about finally proving that brands actually care as much for their customers as their ads say they do.

I’ve got a lot more to say, but I won’t clutter up your comments. You’ve given me (and a whole lot of other people) a ton to think about. Thanks for your candid writeup and for prodding a conversation that needed to happen.

Frugal RI Mama wrote:
can someone explain the no follow links, I’m still new to this!! thanks. Great Job Trisha!

when you add rel=”nofollow” to a link…like this:
Some Site
(I added some spaces to that code so it would show up…)
It doesn’t pass on “link juice” to the search engines. Every time you link to a site you HELP them in the eyes of a search engine. By adding “nofollow” Trisha was making a point to not pass on a link readable by the search engines to them.
Does that make sense?

Thank you!

Go Get ‘Em!!

Wow. I’m really being educated here, you know. THANK YOU for sharing!

I feel the same way! I’m so new to all of this. I really really appreciate your hard work! I respect you and your business decision! Rock on MomDots!
Susieqtpie

My last review turned out quite nicely and I’m honestly very happy with the product. So happy that even though I was only required to do the one post on the one blog, I put up another post on a different blog and will be doing an update to said post as well.

I think that is the other thing they don’t think of. Sure the review is there, but once they got us and we like them, they have our attention and possibly our loyalty

BUT, if the state of the economy hasn’t shown the entire world just how stupid and ignorant corporate America is and how much they only care about themselves, then nothing else will. Seriously, they’d rather bitch and push things off to their attorneys than actually work and think of new ways to move the companies they work for forward. Total PIGS!