CHARLESTON CVB KICKS OFF GIRLS OF SUMMER CAMPAIGN
CHARLESTON, W.Va. – Girls just wanna have fun! That’s what the city of Charleston, West Virginia, is saying as they kick off their summer season of weekend getaways of music, festivals and water activities! With a packed line-up scheduled, the city’s convention and visitors bureau is featuring the Girls of Summer this year to highlight the city’s upcoming events.
“Charleston, West Virginia, is very unique in that we offer a variety of free activities all summer, making it a perfect weekend getaway to show tourists what Charleston residents already enjoy,” said Charleston Convention & Visitors Bureau President and CEO Alisa Bailey. “We know that women are the decision makers when planning summer travel for the family, so we are featuring the‘Girls of Summer’to attract more visitors to our great destination.”
The Girls of Summer will be featured throughout the capitol city and on the CVB websitewith images of girls of all ages enjoying Charleston activities. The CVB is also encouraging visits to its Facebook page so the campaign can go viral and chronicle this season’s fun.
The Charleston CVB just launched its new tag line last month: Hip, Historic…Almost Heaven. According to Bailey, the Girls of Summer campaign will reinforce that brand.
“Whether you’re grooving to Live on the Levee at Haddad Riverfront Park every Friday, or enjoying Family Fun movie night at Magic Island on Wednesday, Charleston is the place to be this summer,” Bailey said. “Few cities can boast a festival as rich as FestivALL. There’s nothing more hip than that!”
Along with returning events, Charleston is welcoming new offerings such as Cirque De Soleil in September and the first ever Capitol City Biker Bash in June. As the 5th Annual Charlie West Blues Fest came to an end with record high attendance, the CVB believes that this summer is shaping up to be one of the best yet for tourism.
“These event planners work hard all year long,” said Samantha Carney, sports convention sales and special events manager. “And that attracts expenditures to our hotels, restaurants and retailers.”
Carney indicated that river activities and sporting events are on the rise in Charleston including the perennially popular Charleston Distance Run, West Virginia Games and SportsFest.
CVB officials also are promoting the city’s eclectic dining options. Recently, Charleston passed an ordinance to allow outside dining at its various restaurants, which CVB officials hope will be more attractive to visitors and generate more restaurant sales.
Along with great food and entertainment, the greater Charleston area accommodates more than3,500 sleeping rooms with the downtown area containing over 1,400 rooms in 26 different hotels. These hotels vary from full-service to economical “family-friendly” services stays but all provide great hospitality and customer service.
For more information on summer events, dining and accommodations in Charleston, visit charlestonwv.com or call 800-733-5469.
About the Charleston CVB
The Charleston Convention & Visitors Bureau promotes economic development through a strong visitor and meeting industry resulting in increased visitor spending for sustainable economic growth and enhanced quality of life in Charleston, W.Va. Last year, the Charleston Convention and Visitors Bureau booked 59 meetings, convention and sporting events, which resulted in an economic impact of $21,589,657 million for the city.
