Did you know that a woman will be diagnosed with breast cancer by the time you finish reading this? A woman is diagnosed with breast cancer every 2 minutes – you can help a woman in your life by sending her the facts about breast health and an important reminder to get a check-up.

This October, Folgers will partner with the National Breast Cancer Foundation to support breast cancer research and education for under-served women with its limited edition Pink Can, which will be available in grocery stores and convenience stores nationwide. In addition to the Pink Can, consumers will be able to visit Folgers.com to send a “wake up call” e-card to loved ones to make them aware of breast health and the importance of early detection.

Tips for Good Breast Health

  • Physical activity, a healthy diet, and a healthy weight can help reduce the risk of getting breast cancer.
  • All women 40 and over should get an annual mammogram and an annual clinical breast exam.
  • Women 20-39 should have a clinical breast exam, at least every three years.
  • From age 20, women who choose to do a breast self-exam should receive instruction and have their technique reviewed at the time of their periodic health examination.
  • Women at increased risk (e.g., family history, genetic tendency, past breast cancer) should talk with their doctors about the benefits and limitations of starting mammography screening earlier, having additional tests (i.e., breast ultrasound and MRI), or having more frequent exams.


Source:  American Cancer Society

Breast Cancer Statistics

  • Every 2 minutes a woman is diagnosed with breast cancer.
  • Breast cancer is the most common cancer among American women, except for skin cancers.
  • For every 100 women diagnosed, one man will also be diagnosed with breast cancer.
  • It is estimated that in 2008 about 182,460 new cases of invasive breast cancer will be diagnosed among women in the United States.
  • The rate of breast cancer deaths has steadily declined in women since 1990, with larger decreases in women younger than 50 (3.3% per year) than in women 50 and older (2.0% per year.) These decreases are due to a combination of earlier detection and improved treatment.
  • 70% of all breast cancers are diagnosed by breast self-exams.
  • Mammography can detect breast cancer up to two years before a cancer is large enough to be palpable.
  • On average, mammography will detect about 80%-90% of breast cancers in women without symptoms.
  • Breast cancer that is detected and treated early has a five-year survival rate greater than 96%.
    Source: 2007 American Cancer Society; National Cancer Institute, Centers for Disease Control and Prevention’s January 26 Morbidity and Mortality Weekly Report.

To win:

Folgers has generously donated two cans of their signature Pink coffee can to help spread awareness and show their commitment to the fight against Breast Cancer. I will be picking two women to receive the cans! So TWO winners! WOO HOO!!

1) Share with us how breast cancer has affected your life, if it has.

2) If it hasn’t, tell us why you believe awareness is important.

3) If you joined MomDots walking Team, you gain an auto entry

4) If your blog is also spreading awareness on BC, you gain an entry by letting us know where you are talking about it on your site