Earlier this week I was watching tv and phasing in and out of commercials and a Kotex commercial caught my eye. I rarely listen to commercials, in fact, I try to DVR everything so I can skip them, but this box made me do a double take.
A black pantyliner box with neon wrappers.
Holy Moly, Kotex has joined the 80′s fashion craze.
Ooh, pardon me, Kotex Luxe.
(Cause whats a period without some sexiness attached, right?)
I actually kinda like the new black box. Its probably less embarrassing to grab for the boyfriends/husbands that are sent to the store in the middle of the week and are still too immature to admit that girls bleed once a month.
But the part that totally cracks me up is the hot pink, hot orange, neon green, and bright blue wrappers. I cannot imagine teenage girls jumping on the craze of wanting to carry around something that screams “IM ON MY PERIOD”.
And oh, no worries if you don’t use pads, there are tampons in bright colors too.
Maybe they would work like trading cards.
You could collect all 5 colors!
I’m curious to see if this is a new trend in the “things that should remain a secret” category. Maybe Trojan should catch on and make their boxes lime green.
That way when you pick them out, everyone knows you are getting some and can high 5 you on the way to the check out lane.
~Trisha
P.S. the page has a kotex free sample if you are in touch with your TMI meter and want to announce your time of the month so your husband stays away.
P.S.S. I need to disclose that this was not an ad or pr of any form. That probably sounds weird. Im disclosing that I don’t need to disclose. Damn FTC has me all wierded out.
The colors make me laugh.
My daughter would think they were toys I think.
Is it weird to say I like it? lol I like pretty colors for everything!
I like it….going to see about the free sample too.
Oh my brand! No more lilac I get brighter colors now…ha too funny:)
That’s nothing Trisha – I got pitched today about leopard pantyliners that a company wants me to review? What do I write? “The sexy pink leopard holds tons of blood…”
Just sayin.
Wow…and I thought I got some pretty weird pitches sometimes. Maybe that would be a good interactive post lol….weird pitches people have gotten. That would be funny to read!
What freaks me out is the pads/panty liners for THONGS!! WHY the hell does anyone need those?
I prefer my feminine hygiene items in discreet wrappers and boxes. Thank you very much.
The neon colored clothes were only in style for about half a season when I was in 8th grade. They faded quickly for a reason…they were fugly.
Kotex’s ad people made a huge FAIL on this one.
–>When I was in high school, I signed up for a free sample and sent it to my EX-boyfriend’s house in his name. Victory!
~deb
http://www.websavvymom.com
oooh…pretty.
Glad I don’t need any of that stuff anymore. But if I did, I would just have to rush right out and *fearlessly* snatch (cough, cough) some up. (oops, my bad)
Well hey, in case of a blackout we’ll still be able to find out personal hygiene products!
Lee
How funny AND to think someone actually got paid to think of this kind of advertising! I would kind of wonder if I wore a neon tampon, if my who ha didn’t start glowing in neon or something. BUT since my daughter has just “blossomed” into womanhood, I ordered a free sample for her, just to see what her reaction will be. Man the things us mom’s do, just for entertainment.
This made me laugh.
Man oh man do I have a story on this topic.
I dont need these products anymore but the commercial had us giggle with the line of why are tampon commercials so ridiculous.
Right up there with the Always “Have a Happy Period” campaign… Wanted to punch whoever wrote THAT one…
That is just bizarre enough to intrigue me into requesting a free sample.
Weird. Neon tampons. Sort of bizarre to me. But, heck, if they’re a free sample, I’m there.
I can see girls who are just starting their period or just starting to use tampons might be interested in this. It makes it more er…uesr friendly? I remember as a kid hating to have to hid my white crinkly wrapped stuff in my pocket. With all the colors kids are wearing now a days it would probably blend in with the clothes they wear now.
Also, my sister went to an all girls school where every one basically ended up on the same cycle. Not so much a secret there so it might be fun to have colors? I never cared if people knew I was on my period. I’m a GIRL, I get a period, it happens, and boys can get over it.
This post cracked me up! I can only imagine my daughter holding some neon kotex. And don’t forget those boys that live under rocks and will think it is some kind of candy.
I don’t use kotex. I am an OB girl.
I really think they need sparkles. That’s the only thing missing. :p
and little felt hearts.
I saw this commercial last night! Maybe teenagers will get a kick out of these, but grown women don’t really need pretty pads and tampons, do we? We need quality over attractiveness, purpose over appeal. I’ll just stick to off-brand, at least they do what they are supposed to = be discreet and WORK!
i went ahead and ordered a sample..i dont think i have ever bought kotex before. So i guess maybe the new packaging is working if they inspired me to look it up online. LOL!