Motrin laughing to the bank

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Motrin moms. I know this is not going to earn me any fans, but I have to say it.

Every time I hear about something “controversial” among the mom crowd on the net, I have to be honest,  I  just shake my head. We put so much time and focus into things, especially as Americans, that we are “offended” about, that that is the only time I see the community come together to chat this much about an issue. I sometimes feel like the only person in the world that hates political correctness because I think it creates pansies. Yeah, I said it.

First off, I believe Americans are offended way too easily. Scratch that. Moms are offended to easily. Because moms are in constant fights with EACHOTHER over issues like ‘stay at home moms vs working moms,’ and ‘breastfeeding or not’ (or how long), or ‘preschool or not’, or pacis or lovies, or……..get the point?  We  put eachother SO much on the defensive, that we are quick to judge ourselves. And so when someone else, outside the “mom” realm mentions it, its like breaking some kind of code.

Recently Motrin put out an ad on Babywearing. They are doing a series of “if mom spoke what was on her mind, this is what she would say” ads. They are calling them “Mom-alogues” and they premise starts: As a mom you know what its like to have a unique kind of pain that’s often underappreciated. From walking for hours in high heels to staying up all night carrying a feverish child. The MOtrin brand wants you to know we feel your pain.

Here is the text of the ad that people are talking about:

Wearing your baby seems to be in fashion. I mean in theory, its a great idea. There’s the front baby carries, the side baby carries, the sling, the shwing, the wrap, the pouch and who knows what else they have come up with. Wear the baby on your side, the front, go hands free! Supposedly its a real bonding experience. They say babies carried close to the bod tend to cry less then others. But what about me? Do moms that wear their babies cry more than those that dont? I sure do. These things put a ton of strain on your back, your neck, your shoulders…did I mention your back? I mean, ill put up with the pain, because its a good kind of pain. Its for my it totally makes me look like an official mom. And so, if i look tired and crazy, people will understand why. Motrin: We feel your pain.

Quite frankly, I don’t look at Motrin point any differently then I would look at another mom that mentioned to me. Its THEIR opinion and they are entitled to it. I don’t get offended because they only are reaching a percentage of the population, an ad just will or will not, pertain to me. If you carry your child on your body, or carry your child at ALL, you could potentially have pains from it.

For the record, Charlotte was carried in a baby bjorn. But she weighed 25 pounds when she was 12 months old. She was abnormally HUGE. I weighed 105 and was 5’2″. I have to admit, I got my fair share of ‘aches and pains’. Now she is 42 pounds at 4 years old and I am still 105. I still carry her around if I need to or up the stairs and its like benching at the gym. Think of her percentage of weight against my body weight. Its astronomical.

If you have been following my blog at all, you know that she is having some issues with her legs and we don’t know what is going on. I have a crying child all day during her awake time, for several days in a row. You better believe I am alternating the Tylenol and Motrin. When it comes down to it, am I going to let my child suffer when there is a safe, dr recommended product she can take that can relieve her pain over an AD a company put out? Next time your child comes down with a fever and you cant give Tylenol, you ask yourself that. “Sorry Charlotte, Motrin offended moms over babywearing, so you need to suck it up”. It just doesn’t make sense to me. And all the drug companies are related, so picking generic wont exactly hurt the companies that spread the patents as it is.

“Baby-wearing” wasn’t even a term when she was born that I had ever even heard of. I have to say, it has become more social and popular among moms, a movement in a way. I could care less if someone wants to carry their child around on their body or what product they use to do so. I certainly don’t view it as controversial.

Maybe I’m missing it all, but I just don’t see why this is a big deal. Maybe because I don’t see people twittering, myspacing, and facebooking:

Human Trafficking in Asia

Sex Slavery in Indonesia

Sex Slavery in America

The plight of Women in Afghanistan

Babies born addicted to drugs

Blood Diamonds

Physical and Mental Abuse of 25% of women IN Armenia

I actually saw someone on a blog say that its set BACK babywearing? Wha-wha-what? Is this the Civil Rights movement?  I say, lets utilize social networking to help each other, to bring to light real issues in the world, and if you truly don’t like something, don’t advertise for them. Motrin is laughing all the way to the bank.

Its kinda ironic, isnt it?


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  1. says

    When I read about this controversy, I thought maybe I was too far removed from carrying my child around (she’s 21 now)to get what all the buzz was about. But reading your great post here shows that I am not, in fact, the only mom in the world who was not offended by the ad. I just happen to be among the sane few who find other things much more offensive.


  2. says

    I really don’t care about the Motrin ad. I wasn’t really offended, but I could see why some might be. The tone was a bit odd in my opinion. I think they could have taken the same concept & did it differently.

    However on the leg thing. I got those bad pains growing up as well. The doctors always said I was having growing pains. I would wake up in the middle of the night screaming in agony. I still get pains mainly in my right leg. I think it is some kind of nerve pain coming from my hip area. Doctors still can’t tell me what is wrong though. Good luck to you, I really feel for your daughter!!!

  3. Pamela Vest says

    Trish you are right when everyone has a right to their own opinion. And mine on the Motrin thing is they are wrong. The add made baby wearing a fashion and how it looks to wear a baby, not the benefits of it. I agree that wearing, carring, rocking and holding our children can at times be painful and meds will help. But it is not a sacrifice made because of fashion or it’s the in thing. It is something we do as mothers for the love of our children. This is where the Motrin as went wrong. If the text had been about that fact it would have been fine. Instead they made being a mom seem like a bad experience and makes one mental. We all have those days when we want to run away for a few hours, but to put it in this type of marketing campaign was just bad press. Personally I will not let my child suffer for a bad ad, but there are alternative medicatins. Motrin is just a brand name, there are generic brands that work just as good. Now not all genrics are created equal, but label reading can get the ones that are. In my opinion the makers of the Motrin ad are going to have to do alot of damage control in order for fix this. What offended me was that being a mother makes one crazy and in general is a bad thing. Well it is not. I do not know what I would do without my babies. My experice while not always a bed of roses has been the best experience in my life!

  4. sarah says

    i agree with you trisha! i’m not sure what was so offensive about the ad either…i guess some people got so bored that they needed to whine about something. i read some of the blog entries bashing this ad and was highly entertained. there is so much injustice being done to women and their children around the world and here they get worked up over a stupid ad? THAT angers me. Whatever…Motrin got what it wanted and IS laughing its way to the bank…ahahahaaaaa!

  5. says

    Amen Trish! I thought really? Really, people are getting worked up over this? But I guess Motrint got what they were looking for….advertising.. I have seen this discussed on several websited today alone.

  6. Linda S says

    your words were well stated. my problem with the Motrin ad was the tone of the woman’s voice. even my 15 year old called it patronizing (one of her vocab words). I get tired of having to change life to be politically correct, but I don’t like condescending attitudes to any group of people.

    I do find it interesting that Motrin pulled it so fast.

  7. BMobile says

    What sets back our growth are people who are so easily offended. Shame on you women!

    I used a sling caled Snugli to carry my infant son, 27 years ago. I found myself constantly challenged by uninformed people, teaching people many times daily about the value of the sling in forming a bond with my child and aiding him in learning to deal with this often loud, lonely and cold world.

    I never got tired of teaching people. I always believed that what I was doing was the best for my child.

    Unfortunately, my son grew so fast, that I, weighing 100 lbs, did experience tremendous amounts of back pain. In just a few months, my 9 lb baby weighed 35 lbs and I was unable to use the sling for more than a few minutes.

    Move forward, enjoy where we are today. I’m not hearing too much enjoyment, just women who need some cheese with their whine.