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	<title>Comments on: PR Professionalism: Double Standard?</title>
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		<title>By: Stephanie Smirnov</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165797</link>
		<dc:creator>Stephanie Smirnov</dc:creator>
		<pubDate>Mon, 05 Oct 2009 03:18:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165797</guid>
		<description>I&#039;m familiar with your involvement with Tide (I&#039;m the president of the PR agency that represents them and actually met you at the BlogHer luncheon.) As for this panel, I&#039;m sorry you took away nothing of value, but you&#039;re entitled to your opinion. My only request would be that you consider that PR professionals are not all the Great Enemy. Every time you paint us with a broad brush like you did in this post, you insult an entire professiona and also convey an unfair image to newbie bloggers who seek your guidance in this space.</description>
		<content:encoded><![CDATA[<p>I&#8217;m familiar with your involvement with Tide (I&#8217;m the president of the PR agency that represents them and actually met you at the BlogHer luncheon.) As for this panel, I&#8217;m sorry you took away nothing of value, but you&#8217;re entitled to your opinion. My only request would be that you consider that PR professionals are not all the Great Enemy. Every time you paint us with a broad brush like you did in this post, you insult an entire professiona and also convey an unfair image to newbie bloggers who seek your guidance in this space.</p>
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		<title>By: Amanda</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165735</link>
		<dc:creator>Amanda</dc:creator>
		<pubDate>Sun, 04 Oct 2009 11:48:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165735</guid>
		<description>Like Trisha said, the majority of bloggers can&#039;t even afford their own hosting let alone a lawyer. I think before PR talks about bloggers having lawyers, they need to think about the ripple effect. If I have a lawyer on retainer for my blog, I&#039;m going to pass that cost on to the companies I work with. I will no longer do reviews just for the product itself, but then there would have to be a fee involved to cover my business expenses. This would be called advertising. It&#039;s not a new concept. Let&#039;s face it, the companies are getting a steal of a deal on advertising prices with blogs as it is now. I don&#039;t see them wanting to cough up actual advertising dollars for blogs anytime soon, and want to deal with the legality of 30 different lawyers to deal with 30 different bloggers.</description>
		<content:encoded><![CDATA[<p>Like Trisha said, the majority of bloggers can&#8217;t even afford their own hosting let alone a lawyer. I think before PR talks about bloggers having lawyers, they need to think about the ripple effect. If I have a lawyer on retainer for my blog, I&#8217;m going to pass that cost on to the companies I work with. I will no longer do reviews just for the product itself, but then there would have to be a fee involved to cover my business expenses. This would be called advertising. It&#8217;s not a new concept. Let&#8217;s face it, the companies are getting a steal of a deal on advertising prices with blogs as it is now. I don&#8217;t see them wanting to cough up actual advertising dollars for blogs anytime soon, and want to deal with the legality of 30 different lawyers to deal with 30 different bloggers.</p>
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		<title>By: Shan @ Last Shreds Of Sanity</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165711</link>
		<dc:creator>Shan @ Last Shreds Of Sanity</dc:creator>
		<pubDate>Sat, 03 Oct 2009 21:24:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165711</guid>
		<description>Uh, why would I get a lawyer? Any reviews or giveaways I have been asked to do have been via email. My compensation is a free product to test. The PR firm gets free advertising that will be available as long as I have my blog up and running. Why would I get an attorney for that? So he/she could tell me that I am getting the shit end of the deal? Because my time and effort is pretty much uncompensated when you take into account how long it takes to get up the post, run the contest and make sure it&#039;s fair and the winner followed the rules? Yeah, I already know this. But I do it because I am trying to BUILD relationships with PR, my readers and get my blog out there.

I KNOW I am worth more than what I am getting right now. But, as you said, it&#039;s all about the traffic &amp; numbers, neither of which I have at this point in time. But you did contradict yourself by saying that it is about traffic first and content second. Dooce has traffic, sure, but so does The BLoggess. Big Brand Companies seem to not care about Dooce&#039;s R-rated posts, so why should they care about Jenny&#039;s?

My point is that when PR gives me a CONTRACT each and every time they ask to work with me AND a compensatory paycheck, then I will have my attorney look over the paperwork. Until then, start noticing the great writers with not so great traffic and start treating bloggers in general like they are truly worth their weight in gold. Because we are. You all know this and so do we. The Mom Blogosphere can make or break a company with reviews and posts. The World Wide Webby isn&#039;t as large as you think it is. And Mom Bloggers do have power.</description>
		<content:encoded><![CDATA[<p>Uh, why would I get a lawyer? Any reviews or giveaways I have been asked to do have been via email. My compensation is a free product to test. The PR firm gets free advertising that will be available as long as I have my blog up and running. Why would I get an attorney for that? So he/she could tell me that I am getting the shit end of the deal? Because my time and effort is pretty much uncompensated when you take into account how long it takes to get up the post, run the contest and make sure it&#8217;s fair and the winner followed the rules? Yeah, I already know this. But I do it because I am trying to BUILD relationships with PR, my readers and get my blog out there.</p>
<p>I KNOW I am worth more than what I am getting right now. But, as you said, it&#8217;s all about the traffic &amp; numbers, neither of which I have at this point in time. But you did contradict yourself by saying that it is about traffic first and content second. Dooce has traffic, sure, but so does The BLoggess. Big Brand Companies seem to not care about Dooce&#8217;s R-rated posts, so why should they care about Jenny&#8217;s?</p>
<p>My point is that when PR gives me a CONTRACT each and every time they ask to work with me AND a compensatory paycheck, then I will have my attorney look over the paperwork. Until then, start noticing the great writers with not so great traffic and start treating bloggers in general like they are truly worth their weight in gold. Because we are. You all know this and so do we. The Mom Blogosphere can make or break a company with reviews and posts. The World Wide Webby isn&#8217;t as large as you think it is. And Mom Bloggers do have power.</p>
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		<title>By: Candy @ Serendipity Mommy</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165708</link>
		<dc:creator>Candy @ Serendipity Mommy</dc:creator>
		<pubDate>Sat, 03 Oct 2009 20:22:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165708</guid>
		<description>Trisha - I agree 100%! 

To the PR-I am one of the newer bloggers and its incredibly hard to get recognized when the PR people say &quot;Its all about the traffic&quot; . You know what it makes me want to do? It makes me want to stop doing business with anyone, stop reviews, stop giveaways, stop posting releases. Because according to PR. I don&#039;t have numbers high enough for them to care anyway!

I don&#039;t make any money from my blog, no ads, no paycheck. Nothing. Why would I get a lawyer for nothing? I don&#039;t have contracts either. Apparently people with that great traffic get contracts.

You cannot lump all of us bloggers based one Dooce. You aren&#039;t giving newer bloggers with a great voice, a chance to help your brands. Ignore the numbers. Take chances a little.</description>
		<content:encoded><![CDATA[<p>Trisha &#8211; I agree 100%! </p>
<p>To the PR-I am one of the newer bloggers and its incredibly hard to get recognized when the PR people say &#8220;Its all about the traffic&#8221; . You know what it makes me want to do? It makes me want to stop doing business with anyone, stop reviews, stop giveaways, stop posting releases. Because according to PR. I don&#8217;t have numbers high enough for them to care anyway!</p>
<p>I don&#8217;t make any money from my blog, no ads, no paycheck. Nothing. Why would I get a lawyer for nothing? I don&#8217;t have contracts either. Apparently people with that great traffic get contracts.</p>
<p>You cannot lump all of us bloggers based one Dooce. You aren&#8217;t giving newer bloggers with a great voice, a chance to help your brands. Ignore the numbers. Take chances a little.</p>
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		<title>By: Louise</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165700</link>
		<dc:creator>Louise</dc:creator>
		<pubDate>Sat, 03 Oct 2009 16:12:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165700</guid>
		<description>I hired an attorney when I first started my blog and honestly about the only productive thing he did for me (other than take large sums of money) was scare the living daylights out of me.  I seriously wanted to get into reviewing because it just seemed like so much fun but now I&#039;m terrified.  Welcome to the world of lawyers.

Look for my professionally written terms of use coming to my blog soon.</description>
		<content:encoded><![CDATA[<p>I hired an attorney when I first started my blog and honestly about the only productive thing he did for me (other than take large sums of money) was scare the living daylights out of me.  I seriously wanted to get into reviewing because it just seemed like so much fun but now I&#8217;m terrified.  Welcome to the world of lawyers.</p>
<p>Look for my professionally written terms of use coming to my blog soon.</p>
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		<title>By: Cindi @ Moomette's Magnificents</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165698</link>
		<dc:creator>Cindi @ Moomette's Magnificents</dc:creator>
		<pubDate>Sat, 03 Oct 2009 16:07:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165698</guid>
		<description>Addressing certain aspects of this post - 
Any person who wants to be taken seriously as a professional must monitor their comments both personally and professionally online - if someone is going to be speaking before women at a conference and then send out tweets as were mentioned - to me all credibility goes out the door and I would consider it an insult, and would not align myself with anyone like that.  No wonder women aren&#039;t taken seriously.  If you&#039;re going to tweet such comments - open a separate account.  

I agree with the comments that many bloggers can&#039;t even afford hosting and are blogging for cupcakes - there&#039;s no money in the cookie jar to have an attorney review a contract.  Perhaps the contracts or agreements aimed towards the mom blogger market should be written in plain language, not legalese - write for your reader.  

By the way - I&#039;m a Paralegal by profession.</description>
		<content:encoded><![CDATA[<p>Addressing certain aspects of this post &#8211;<br />
Any person who wants to be taken seriously as a professional must monitor their comments both personally and professionally online &#8211; if someone is going to be speaking before women at a conference and then send out tweets as were mentioned &#8211; to me all credibility goes out the door and I would consider it an insult, and would not align myself with anyone like that.  No wonder women aren&#8217;t taken seriously.  If you&#8217;re going to tweet such comments &#8211; open a separate account.  </p>
<p>I agree with the comments that many bloggers can&#8217;t even afford hosting and are blogging for cupcakes &#8211; there&#8217;s no money in the cookie jar to have an attorney review a contract.  Perhaps the contracts or agreements aimed towards the mom blogger market should be written in plain language, not legalese &#8211; write for your reader.  </p>
<p>By the way &#8211; I&#8217;m a Paralegal by profession.</p>
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		<title>By: Brandy</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165696</link>
		<dc:creator>Brandy</dc:creator>
		<pubDate>Sat, 03 Oct 2009 15:02:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165696</guid>
		<description>I honestly can&#039;t foresee hiring a lawyer, I don&#039;t take my blog as a &quot;business&quot; at this point. I work with a lot of brands, and I don&#039;t get paid for it. I do it because I either believe in their product or I feel my readers would love their product.

Hiring a lawyer to review what? I don&#039;t have any contracts ... I don&#039;t really understand..most of us are work at home mom&#039;s or stay at home Mom&#039;s. I am a married mother of three who has a husband who just quit his job back in August and ever since then I have been scrounging to make it financially. My blog is my place to keep my head above water ... and to keep the positive flowing for myself and everyone. 

I don&#039;t get why bloggers are getting all this crap placed on them lately ... most of us do FREE advertising for these brands...what more do they want?</description>
		<content:encoded><![CDATA[<p>I honestly can&#8217;t foresee hiring a lawyer, I don&#8217;t take my blog as a &#8220;business&#8221; at this point. I work with a lot of brands, and I don&#8217;t get paid for it. I do it because I either believe in their product or I feel my readers would love their product.</p>
<p>Hiring a lawyer to review what? I don&#8217;t have any contracts &#8230; I don&#8217;t really understand..most of us are work at home mom&#8217;s or stay at home Mom&#8217;s. I am a married mother of three who has a husband who just quit his job back in August and ever since then I have been scrounging to make it financially. My blog is my place to keep my head above water &#8230; and to keep the positive flowing for myself and everyone. </p>
<p>I don&#8217;t get why bloggers are getting all this crap placed on them lately &#8230; most of us do FREE advertising for these brands&#8230;what more do they want?</p>
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		<title>By: Marianna</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165694</link>
		<dc:creator>Marianna</dc:creator>
		<pubDate>Sat, 03 Oct 2009 14:08:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165694</guid>
		<description>I take my blog very seriously and I think that comes through in my posts. I agree with Trisha that most of us can&#039;t afford to go out and hire a lawyer and I don&#039;t think that means we are not serious about what we do. I cannot afford to host my own site so I use blogger and with my husband being out of work for 6 months now, I can&#039;t put any money into my blog so a lawyer is something that would never even cross my mind.</description>
		<content:encoded><![CDATA[<p>I take my blog very seriously and I think that comes through in my posts. I agree with Trisha that most of us can&#8217;t afford to go out and hire a lawyer and I don&#8217;t think that means we are not serious about what we do. I cannot afford to host my own site so I use blogger and with my husband being out of work for 6 months now, I can&#8217;t put any money into my blog so a lawyer is something that would never even cross my mind.</p>
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		<title>By: Trisha-admin</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165691</link>
		<dc:creator>Trisha-admin</dc:creator>
		<pubDate>Sat, 03 Oct 2009 13:43:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165691</guid>
		<description>I get all that.

What I don&#039;t get is the do as I say, don&#039;t do as I do attitude that seems to be prevalent amongst &quot;professionals&quot; in the bloggysphere. This isn&#039;t just blanket to PR, but in general those that put themselves out as Leaders seem to break the rules as often as they make them. 

With new women entering the blogosphere trying to find a true, authentic voice &lt;em&gt;in addition to&lt;/em&gt; working with companies without &#039;selling out&#039;, there definitely is a lack of information that lead women in any direction. I actually hear women they are AFRAID to post their beliefs. That&#039;s really sad considering companies entered this space to harness the relationships women have already developed.

And while I am really open about freedom of speech and even public relations, I am still under the attitude that we are always being watched and if someone is talking to me ABOUT a subject, I expect them to be following the same rules. 

My article really isn&#039;t about individual companies because companies are reaching out and we are far from &quot;G&quot;. In fact, I have worked with Tide quite a bit, was at their blogger luncheon, part of pre-testing program, and they were even kind enough to send a car at BlogHer for us at the airport. So while they may be &quot;conservative&quot;, they do plenty with bloggers that are just not all candy and roses as well. (And this is probably one of the more tame articles we have done related to controversial subjects -which they are well aware of.)

Regarding attorneys, its just not realistic to expect that a blogger in this space would go that far. Its easy for someone in an industry with a steady paycheck to say to talk with an attorney, but we are talking about household women that work for cupcakes and coupons. Most women cannot even afford hosting their own website and certainly the majority dont reach enough page views to even make CPM worth their time.

 I understand taking a profession seriously, and most women in this space &lt;strong&gt;DO&lt;/strong&gt; do that. But jumping to attorney and contracts when most of the industry barely takes mom bloggers serious, is like asking someone poor to buy a Lexus. Unless companies are going to provide an attorney to the bloggers, or someone is receiving a contractual agreement that pays, well, in the &quot;Dooce&quot; range, i think its just a moot point for 99 out of 100 bloggers. 

Regardless, my real point was that I disagree with people on panels that give out one bit of information and then turn around and do another. If all eyes are on US every moment, then PR needs to believe, and practice, the same thing. I am not the only one that feels that way.

I hold my teachers in higher regard then anyone else and if someone is paying to attend a conference, at the very least the answers, and actions, shouldn&#039;t leave more questions. 


~Trisha</description>
		<content:encoded><![CDATA[<p>I get all that.</p>
<p>What I don&#8217;t get is the do as I say, don&#8217;t do as I do attitude that seems to be prevalent amongst &#8220;professionals&#8221; in the bloggysphere. This isn&#8217;t just blanket to PR, but in general those that put themselves out as Leaders seem to break the rules as often as they make them. </p>
<p>With new women entering the blogosphere trying to find a true, authentic voice <em>in addition to</em> working with companies without &#8217;selling out&#8217;, there definitely is a lack of information that lead women in any direction. I actually hear women they are AFRAID to post their beliefs. That&#8217;s really sad considering companies entered this space to harness the relationships women have already developed.</p>
<p>And while I am really open about freedom of speech and even public relations, I am still under the attitude that we are always being watched and if someone is talking to me ABOUT a subject, I expect them to be following the same rules. </p>
<p>My article really isn&#8217;t about individual companies because companies are reaching out and we are far from &#8220;G&#8221;. In fact, I have worked with Tide quite a bit, was at their blogger luncheon, part of pre-testing program, and they were even kind enough to send a car at BlogHer for us at the airport. So while they may be &#8220;conservative&#8221;, they do plenty with bloggers that are just not all candy and roses as well. (And this is probably one of the more tame articles we have done related to controversial subjects -which they are well aware of.)</p>
<p>Regarding attorneys, its just not realistic to expect that a blogger in this space would go that far. Its easy for someone in an industry with a steady paycheck to say to talk with an attorney, but we are talking about household women that work for cupcakes and coupons. Most women cannot even afford hosting their own website and certainly the majority dont reach enough page views to even make CPM worth their time.</p>
<p> I understand taking a profession seriously, and most women in this space <strong>DO</strong> do that. But jumping to attorney and contracts when most of the industry barely takes mom bloggers serious, is like asking someone poor to buy a Lexus. Unless companies are going to provide an attorney to the bloggers, or someone is receiving a contractual agreement that pays, well, in the &#8220;Dooce&#8221; range, i think its just a moot point for 99 out of 100 bloggers. </p>
<p>Regardless, my real point was that I disagree with people on panels that give out one bit of information and then turn around and do another. If all eyes are on US every moment, then PR needs to believe, and practice, the same thing. I am not the only one that feels that way.</p>
<p>I hold my teachers in higher regard then anyone else and if someone is paying to attend a conference, at the very least the answers, and actions, shouldn&#8217;t leave more questions. </p>
<p>~Trisha</p>
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		<title>By: Stephanie Smirnov</title>
		<link>http://www.momdot.com/prprofessionalism/comment-page-1#comment-165638</link>
		<dc:creator>Stephanie Smirnov</dc:creator>
		<pubDate>Sat, 03 Oct 2009 02:15:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.momdot.com/?p=16647#comment-165638</guid>
		<description>I was a member of the panel you&#039;re referring to, am in PR, and am the person who fielded Anissa Mayhew&#039;s question about why Dooce seems to get a pass from advertisers despite the fact that her posts are often R-rated. I&#039;m also the person who said in all candor that no, Tide (my client) would probably not invite Jenny Lawson (The Bloggess) into a formal brand ambassador relationship because --as Jenny herself would be the first to admit -- she is not entirely G-rated and Tide is part of P&amp;G, an extremely conservative company with stated corporate guidelines about aligning itself with family values influencers and ambassadors. Before you get your dander up, keep in mind that it was this commitment to a particular set of values that caused P&amp;G to pull advertising when Don Imus (speaking of d-bags) notoriously insulted the women&#039;s basketball team of Rutgers University. No, Jenny Lawson is not Imus. Please. Rather, the common link was controversy. Huge mass brands that have to appeal to a common denominator of public opinion well, chances are -- they&#039;re going to avoid the fringes -- whether of the Bloggess or Imus varieties. You should also know that in big companies, the media buys (including online) are done by media-buying agencies who are playing a numbers game -- it&#039;s all about traffic and content unfortunately is sometimes of secondary concern. I&quot;m not saying that&#039;s the case with my clients because I don&#039;t work on the media-buying side -- but I have to think this accounts for some of Dooce&#039;s success as an advertising draw. I also chimed in on the question of whether bloggers should have lawyers review any letters of agreement when entering into a material relationship with a marketer. I&#039;m not sure why you take offense to that -- my point was entirely that your services are valuable enough to be taken seriously, and by all means -- protect yourself. If that mean having a lawyer look at your contracts with brands, great. Now, I&#039;m not going to address your personal criticism of Dave Binkowski -- none of my business. But I&quot;ll continue to share my perspective as candidly as possible with any blogger who asks about what big marketers think and what you have to do if you want to develop deeper, ongoing relationships with them as ambassadors. If that angers you, no problem -- there are dozens of awesome companies out there with more relaxed guidelines who would love to push the edge with you. There&#039;s room for all of us in this space.</description>
		<content:encoded><![CDATA[<p>I was a member of the panel you&#8217;re referring to, am in PR, and am the person who fielded Anissa Mayhew&#8217;s question about why Dooce seems to get a pass from advertisers despite the fact that her posts are often R-rated. I&#8217;m also the person who said in all candor that no, Tide (my client) would probably not invite Jenny Lawson (The Bloggess) into a formal brand ambassador relationship because &#8211;as Jenny herself would be the first to admit &#8212; she is not entirely G-rated and Tide is part of P&amp;G, an extremely conservative company with stated corporate guidelines about aligning itself with family values influencers and ambassadors. Before you get your dander up, keep in mind that it was this commitment to a particular set of values that caused P&amp;G to pull advertising when Don Imus (speaking of d-bags) notoriously insulted the women&#8217;s basketball team of Rutgers University. No, Jenny Lawson is not Imus. Please. Rather, the common link was controversy. Huge mass brands that have to appeal to a common denominator of public opinion well, chances are &#8212; they&#8217;re going to avoid the fringes &#8212; whether of the Bloggess or Imus varieties. You should also know that in big companies, the media buys (including online) are done by media-buying agencies who are playing a numbers game &#8212; it&#8217;s all about traffic and content unfortunately is sometimes of secondary concern. I&#8221;m not saying that&#8217;s the case with my clients because I don&#8217;t work on the media-buying side &#8212; but I have to think this accounts for some of Dooce&#8217;s success as an advertising draw. I also chimed in on the question of whether bloggers should have lawyers review any letters of agreement when entering into a material relationship with a marketer. I&#8217;m not sure why you take offense to that &#8212; my point was entirely that your services are valuable enough to be taken seriously, and by all means &#8212; protect yourself. If that mean having a lawyer look at your contracts with brands, great. Now, I&#8217;m not going to address your personal criticism of Dave Binkowski &#8212; none of my business. But I&#8221;ll continue to share my perspective as candidly as possible with any blogger who asks about what big marketers think and what you have to do if you want to develop deeper, ongoing relationships with them as ambassadors. If that angers you, no problem &#8212; there are dozens of awesome companies out there with more relaxed guidelines who would love to push the edge with you. There&#8217;s room for all of us in this space.</p>
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