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TACO BELL® Unviels SUPER BOWL Advertisement LIVE MÁS®

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Commercials are one of the most anticipated products of the SuperBowl every year. Most people look forward to them as much as the game itself and brands are gearing up for the latest and greatest ad. I totally cracked up with Taco Bells unveiling of a teaser spot that included Grandpa going WILD on the football field.

This guy is 87 years old… LOVE IT.

Of course in my house everyone goes by the Taco Bell rule of LIVE MÁS.

Check Phoenyx’s version out today…

And Charlotte and I’s from Wednesday nights Bieber Concert:

VIVA YOUNG!

TACO BELL® UNVIELS DETAILS SUPPORTING ITS LIVE MÁS® SUPER BOWL XLVII ADVERTISEMENT

Beginning today, Taco Bell® is going to show the world just that as it unveils a 60-second online teaser video in anticipation of its 60-second brand Super Bowl commercial. The LIVE MÁS® brand commercial is titled “Viva Young” and is scheduled to debut during the third quarter of the game broadcasted Feb. 3, 2013 on the CBS Television Network.

In the spot, main character, 87 year-old Bernie Goldblatt along with his friends, will take viewers on an unforgettable night depicting that anyone at any age can LIVE MÁS®. The commercial will be set to the music of Taco Bell Feed the Beat® artist and six-time GRAMMY® Award nominee fun.’s “We Are Young,” which will be sung in Spanish.

“Our hope is that our consumers will see themselves in this ad. They tell us that Taco Bell is about memories and experiences, and things they like to share with their friends,” said Brian Niccol, Chief Marketing & Innovation Officer, Taco Bell Corp. “We believe that advertising on the world biggest stage, the Super Bowl, was the ideal way to share these experiences with our fans, while also providing further context into the mindset of Taco Bell and what it means to LIVE MÁS.”

Taco Bell fans and consumers can also find out more about “Goldblatt” through the online teaser that is being released on the brand’s YouTube channel (www.youtube.com/tacobell) entitled “Grandpa Goes Wild.” The teaser shows Goldblatt sneaking his suped-up motorized scooter into a football stadium to let loose, do some tricks like making “donuts” on the field, knocking over water coolers, yardage signs and a tackling dummy, all while escaping from security. The teaser gives consumers a deeper look into the LIVE MÁS personality of the Taco Bell’s Super Bowl spot’s main character.

The Super Bowl XLVII spot and campaign’s online teaser are being created by Deutsch LA, which has recently joined Taco Bell’s agency roster along with lead agency Draftfcb. The last time

Taco Bell advertised during the Super Bowl was during the 2010 game and the ad supported the brand’s $5 Big Box.

Do you have a favorite SuperBowl Commercial?

~Trisha

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Comments

  1. That’s pretty funny.

  2. I like how Grandpa took a lickin’ and kept on tickin’.

  3. That is awesome. Totally love it, especially when he takes down the Gatorade bucket! Now I”ve got a big hankering for some Taco Bell!

  4. The first time he fell off I couldn’t help but laugh out loud that was great ! Donuts on the 20 yrd line

  5. That seriously made me laugh out loud. Love it!

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