As you can see here, Im a big fan of Ke$ha, although not always a big fan of her style. From wearing garbage bags and statements of Lady Gaga-eseque one piece suits, maybe its my age (or my sense of classic style) that prevents me from stepping out of the house that way.

That being said, Ke$ha has teamed up with Casio to represent the Baby-G watches in her new Video “We R Who We R”, currently one of my favorite “turn-it-up-when-no-one-is-looking” tunes.

Recently I had a chance as a courtesy from Casio to take a glimpse of the same style watch that Ke$ha is rocking her video.

[learn_more caption="About Baby-G Pink" state="open"]These new Baby-G models were designed with the image of a summer in mind, suitable for wear with anything from a swimsuit to a summer dress. Red resin band digital watch with white face.

• * Shock Resistant
• * 100M Water Resistant
• * Vivid Color Gloss with Metallic Dials and matching

LCDs TECHNICAL SPECIFICATIONS

• Shock Resistant
• 100M Water Resistant
• LED Light with Afterglow
• World Time
  29 time zones (48 cities), city code display, daylight saving on/off
• 5 Independent Daily Alarms
• Hourly Time Signal
• Countdown Timer
  Measuring unit: 1 second
  Countdown range: 1 minute to 24 hours (1-minute increments and 1-hour increments)
  Others: Auto-repeat, time -up alarm
  1/100 second stopwatch
  Measuring capacity: 59’59.99”
  Measuring modes: Elapsed time, split time, 1st-2nd place times
• Button Operation Tone on/off
• 3 Alarm Patterns
• 00-Second Animation on/off
• Auto Calendar (pre-programmed until the year 2099)
• 12/24 Hour Formats
• Accuracy: +/-30 seconds per month
• Battery: SR726W x 2
• Approx. Battery Life: 2 years
• Module 5001[/learn_more]

Style

I personally dont own a watch and this is the first watch I have put on literally in years and years. I absolutely adored it. For only $130, it’s a solid piece, trendy, and comes in a variety fo statement setting colors.

Sustainability

The watch itself is solid. Its shock resistant, made of very tough material, and wouldnt be one of those pansy watches that got pulled off from a 6 year old and broke. In fact, I let charlotte wear the watch around with no trouble on her own.

Versatility

Other watches in the collection:

To learn more and purchase a Casio Baby-G watch and make your own fashion statement, go here now!

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DOVER, NJ, NOVEMBER XX, 2010 – Casio America, Inc. is proud to announce that its Baby-G BG-1006SA-1watch is front and center in Ke$ha’s newest music video “We R Who We R.” As the brand ambassador for Casio’s Baby-G line, Ke$ha never shies away from setting trends. Ke$ha is Baby-G’s first female artist brand ambassador to design her own signature Baby-G watches, which will hit stores in Summer 2011. Other artists sporting Casio timepieces in their videos include Rihanna, Lady Gaga, Fergie, Jordin Sparks, and Kristinia DeBarge.

Ke$ha amps up the glamour in the music video for “We R Who We R,” by rocking Casio’s BG-1006SA-1 timepiece. “We R Who We R”, is the first single off Cannibal (RCA Records / Kemosabe Entertainment), the highly anticipated companion to her platinum selling debut album Animal, which was released on November 22^nd. Consisting of nearly an album’s worth of new songs, it is available for sale separately, as well as bundled with Animal in a special deluxe repackage called Animal + Cannibal. “We R Who We R” has already hit #1 on Billboard’s Top 100 and set a brisk sales pace, moving 280,000 downloads within its first week at retail.

“We are excited to have Ke$ha as our brand ambassador sporting Baby-G through her music video,” said Shigenori Itoh, vice president of Casio’s Timepiece Division. “As a leading force in the fashion and entertainment world, Ke$ha is the perfect blend of street, sport, glamour and edge which Baby-G proudly symbolizes.”

Casio’s BG-1006SA-1 is a fashion-forward timepiece that represents fun, fearlessness and vibrancy. The timepiece has various features, including: four daily alarms, one snooze alarm, 1/100 second stopwatch, countdown timer, 12/ 24 hour format and world time in 29 time zones and 48 cities. Constructed with a “protector” design, the BG-1006SA-1sports a combination wire and resin guard that protects the glass and case from whatever life throws its way. The timepiece is available in black, green, pink, orange and silver at an MSRP of $79.

Ke$ha has sold over 2 million copies of her debut album worldwide along with over 17 million tracks and ringtones. “We R Who We R” continues Ke$ha’s impressive run, dominating the Pop charts with ridiculously catchy hit songs like “TiK ToK,” Blah Blah Blah” and “Your Love Is My Drug.”

The Baby-G brand was developed as the women’s counterpart to the brand’s highly-successful G-Shock brand. The watches are a fun way to add a pop of color and expression to any outfit. For more information on Casio’s new collection or to check out Ke$ha’s latest music video and images please view www.baby-g.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

*post was sponsored by Casio