07.27.2011– WowWee, an award-winning manufacturer of toys, is set to release Lite Sprites™, a new toy brand for girls that is equal parts magical, interactive, and empowering. For the first time ever, girls have the power and ability to magically collect and share color and light in the unique play world of Lite-Topia.

The Lite Sprites™ live in Lite-Topia, an enchanted land that sparkles with color and light. The Sprites collect, share and use color and light to express their emotions. The Sprite Sisterhood includes five Sprites, each with a special power: Prisma, the leader; Astra, the keeper of the skies; Brooke, who takes care of the water; Meadow, who is responsible for the plants, flowers and trees; and Bleak, the rebel Sprite who uses her powers to disrupt color in Lite-Topia.

Catch the Lite Sprites™ animated web series at YouTube.com/LiteSprites to follow along each week as lead Sprite Prisma and her friends discover their Lite Wands. For more info about the story behind the Sprites, check out LiteSprites.com.

PRODUCT LINE
The magic begins in early August when Lite Sprites™ will be available at retail. The brand is launching with one Lite Wand, five Lite Sprites™ (each with her own Forest Pod), four deluxe playsets (Waterfall, Windmill, Flower and Swing), the Tree of Lite Playset, and 21 collectible Lite Pets.

Using the Lite Wand, girls ages 4+ can collect almost any color from nearly any flat surface in their real world environment and magically share it with the Lite Sprites™ and their world. The Lite Sprites™ can catch color from the Wand, can share and catch color from each other, and also with the playsets. Each playset includes a path so you can collect and connect playsets to create an ever-changing world of color and light.

LITE SPRITES™ LITE WAND + PRISMA And FOREST POD
Lite Sprites™ live in Lite-Topia, a magical land that sparkles with color and light. With the powerful Lite Wand, you can collect and share color with Prisma.

• Share color to make Prisma and other Lite Sprites™* glow
• Prisma includes 10 special colors to share
• Cast color spells to help Lite-Topia playsets* shine
• Add up to 40 new colors to Lite Wand’s 10 color built-in library
• Colorful lights and magical sounds
• Lite Wand includes 2 color LEDs and light-up orb, built-in color library, magical SFX, color spells, 2 color games and volume control
• Ages 4+
• Batteries:
  • Lite Wand: 4 x “AAA” (not included)
  • Prisma: 3 x “LR44” (included and installed)

*Sold separately
Suggested retail: $29.99

LITE SPRITES™ SPRITE and FOREST POD
Astra – the starry-eyed Sprite who uses her powers to light up Lite-Topia’s skies.

Meadow – the Sprite with a green thumb who uses her powers to light up Lite-Topia’s plants and flowers.

Brooke – the true-blue Sprite who uses her powers to light up Lite-Topia’s waters.

Bleak – the mischievous Sprite who uses her powers to disrupt and eliminate color. Only the Lite Wand* can stop her.

• 7 special colors to share with each other and Lite-Topia playsets*
• Use Lite Wand* to magically change color
• Watch out for Bleak and her color-stealing spells
• Each Lite Sprite™ comes with her own Forest Pod
• Ages 4+
• Batteries: 3 x “LR44” (included and installed)

*Sold separately
Suggested retail: $14.99

LITE SPRITES™ DELUXE PLAYSETS
The Sprites have special places they always return to when they need to relax or refresh their powers. Assortment includes: Swing, Windmill, Waterfall, Flower

• Playsets light up with magical colors
• Lite Wand and Lite Sprites™ share color with playsets
• Playsets interact with each of the Lite Sprites™ in a special way
• Comes with 1 Lite Pet, 1 stylish flower ring, 1 connecting path and 4 decorative flower accessories
• Collect and connect playsets to create ever-changing world of color and light
• Ages 4+
• Batteries: by 3 x “AAA” (not included)

Suggested retail: $19.99

LITE SPRITES™ TREE OF LITE
This multi-level forest hideaway comes alive with color and includes interactive sounds, light-up staircase, working elevator and spinning, sparkling treetop.

• Spinning light-up treetop shares color with Lite Sprites™ and Lite-Topia playsets
• Lite Wand and Lite Sprites™ magically change Tree of Lite’s colors
• Take the light-up stairs or personal elevator to a balcony that fits 4 Sprites
• Hang up to 4 Forest Pods from treetop and let Lite Sprites™ go for a whirl
• Comes with 1 Lite Pet, 1 stylish flower ring, 1 connecting pathway and 4 decorative flower accessories
• Ages 4+
• Batteries: 4 x “AAA” (not included)

Suggested retail: $39.99

LITE PETS
Lite Pets are the Lite Sprites™ favorite forest friends. Collect all of these colorful pets and decorate Lite-Topia with them. Five styles available only with playsets.

• Four to a set, four styles available

• Each set comes with a log
• Ages 4+

Suggested retail: $6.99

WHERE TO BUY
Find Lite Sprites™ at Target on August 1st. Walmart, Kmart, Sears, and Amazon.com will also carry product by the end of August.

JOIN THE COMMUNITY

• “Like” the Sprites on Facebook
• Follow along on Twitter @LiteSprites
  • Or, share the news with your Twitter following! Copy/paste or click the text below to tweet:

  Check out @LiteSprites, the new empowering toy for girls ages 4 and up! http://litesprites.com please RT! #ShineOn

ABOUT WOWWEE
WowWee, an award-winning manufacturer of toys, is globally recognized for creating imaginative and inventive products featuring a touch of technology. The 2011 line includes additions to the award winning Paper Jamz brand of musical instruments: Light Strike strikers, which bring video gaming to life: and Lite Sprites™, which empower girls to magically capture and share colorful light with a world of small dolls.

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this is an informational post only and should not be considered an endorsement

(Update)

Lite Sprites Review now on MomDot